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Project Concepts Index
Page
Broad Consultancy Aims 1
Project Concepts 2
Regional Profiling
Projections Study
Catchment Study
Population, Participation & Labour
Report
Competitive Intelligence Report
IT Study
Bio Tech Study
Socio-Economic Study
Eco-Urbia Prospectus
Cultural Study
Transport Alternatives
GIS
Strategic Plan
Online & Multimedia
Bibliography 22
Applicant Details 23
Broad Consultancy Aims
To address all appropriate legislative
requirements with regards to Urban Development.
To address
and take into consideration your roles, responsibilities and .
To encapsulate
ecologically sustainable development (ESD) principles, especially with regard
to the social/community and economic aspects of ESD.
To help engender a
shift in urban design to include the emerging dynamic of current design that
often only needs ‘minor’ alterations and shifts of emphasis in priorities to
become a reality.
To embrace a ‘compact
cities’ concept, which is seen as occurring through consolidated development
along major (rail) transport corridors can only be realisable by being
concentrated into major centres adjoining these routes, to create ‘grid
destinations’.
To
help overcome social & economic division.
To help ensure that
data is available with which the Corporation can assess development,
particularly industrial development, in terms of social & environmental
risk.
To create a list of
source materials which are compatible with your existing systems and programs.
Project Concepts
Regional
Profiling©
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20 Hours |
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Projections Study© |
30 Hours |
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Catchment Study |
40 Hours |
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Population, Participation & Labour Report |
20 Hours |
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Competitive Intelligence Report |
30 Hours |
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IT Study |
10 Hours |
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Bio Tech Study |
10 Hours |
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Socio-Economic Study |
10 Hours |
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Eco-Urbia Prospectus© |
40 Hours |
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Cultural Study |
30 Hours |
Transport
Alternatives
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On request |
GIS
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On request |
Strategic
Plan
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On request |
Online
& Multimedia Promotional and Educational Material.
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On request |
…or any combination of the above.
For each quote, 10% GST is added.
For details of each Project, see the following pages…
Regional Profiling©
With the
inevitability of economic expansion, there is a need to recognise the value of appropriate
economic development. In other words, communities seek economic development
which protects and enhances lifestyle by matching Economic, Social and
Environmental outcomes. Airwaves Technology assesses such need by means of Regional
Profiling©.
Regional
Profiling means that a broad range of indicators are measured,
assessed and applied in order to establish a benchmark/base case for the
region. Future development is planned for and mapped against this benchmark. Development
thus creates investment, capital and employment opportunities without
compromising quality of life, communities, local identity or the environment.
Regional
Profiling© process helps
to identify which geographical locations are best suited to
"new" industries so that the industries are established in those
places where they can best exploit & complement the Regional Profile.
We also
ask customers to consider a form of Continuous System Simulation as an
extension of any project. Such modelling first quantifies inputs/outputs
external to the immediate needs of this Project, but makes them internal to the
model for the sake of accountability, manipulation and benchmarking.
The
resultant model, whilst being continuous in nature ("continual
updating" – Cooper), is thus able to measure local outcomes.
Additionally, a means of, and reason for updating the business databases ensues.
However,
as Murray-Smith (1995) points out, modelling is just one aspect of a systems
approach. In this case, therefore, each organisation and business owner's
knowledge is brought to bear on the creation and function of such models.
(Mossfield 1997).
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Projections Study©
Projections Studies are created using computer models, specifically a Monash Model in conjunct with the GWS Projections Model. The GWS Projections Model has been created by Airwaves Technology in partnership with the University of Western Sydney (UWS) in order to provide a comprehensive yet easy to understand summary of the future of the Regional Development based on current trends.
Such a Projections Study is valuable because:
· Regions change so rapidly that data providers have been unable to maintain both up-to-date and accurate data about them.
· Data provision is based on historical record, and thus is unhelpful in providing information regarding the future of the Region.
· Data that is available from public sources is becoming increasingly expensive and inaccurate in relation to Regional Development, making the data increasingly unreliable.
· There is no other public domain (rights reserved) data that is available on Regions.
· Common data and data access is required by a broad range of organisations from the Public, Private, Educational and Community Sectors. The provision of such data allows cross-sectoral planning to occur based on the same data and with the same assumptions on how the data was created.
· Such data allows for Regions to be benchmarked, both by sectors, and against other Regions on a National and International basis.
Whilst the author acknowledges that no single work, or single source of data, can provide all the data required by all individuals, communities and organisations, GWS Projections Studies are flexible, allowing for ever-changing environments.
This Study is not designed to force changes on Regions by “predicting” what will happen in the future. Rather, the data in this study is designed to allow for “Visioning” of the Region’s future, in order that the Regional community might come to some common and acceptable understanding of where the Region is headed, and what kind of entity stakeholders would like it to be in the future.
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Catchment Study
Catchment Studies aim to measure the needs for ALL people who use a given space. This involves tracing non-residents (especially workers) back to their place of origin, via transport routes, so as to provide indicators from those Places of Origin.
Typically, the Catchment Study Indicators include:
Social Indicators
Local Government Area (LGA) of residence
Language spoken at home by LOTE (Language other than English)
Attendance at educational institutions
Economic Indicators
Socio-economic Indicators
Population, Participation & Labour Report
These report provide:
Includes data such as:
Tertiary Education Participation Rates
Labour Force
Employment - Aerospace, Defence, Electronics
Turnover - Aerospace, Defence, Electronics
Employment - Agriculture, Food Processing, Textiles
Turnover - Agriculture, Food Processing, Textiles
The Dollar Value of Agricultural Production
Number of Agricultural Establishments
Employment - Business Services, Education, Wholesale/Retail
Number of Business Locations grouped by Employee Numbers
Number of Business Location grouped by Business Type
Turnover - Business Services, Education, Wholesale/Retail
Turnover - Energy, Infrastructure, Transport
Employment - Energy, Infrastructure, Transport
Employment - Environmental Industries
Turnover - Environmental Industries
Hotel/Motel - Bed Occupancy Rate
Hotel/Motel - Room Occupancy Rate
Employment- Information Technology & Telecommunications
Turnover - Information Technology & Telecommunications
Local Councils – Ordinary Services
Employment - Medical, Health & Scientific Industries
Turnover - Medical, Health, Scientific
Employment - Resources, Paper, Chemicals
Turnover - Resources, Paper, Chemicals
Employment - Tourism, Recreation & Cultural Industries
Turnover - Tourism, Recreation & Cultural Industries
The pace
of technological development and the growth of global trade mean that today's
business environment changes more quickly than ever before. Executives can no
longer afford to rely on instinct or intuition when making strategic business
decisions. In many industries, the consequence of making one wrong decision may
be to see the company go out of business.
Using a
variety of analytical tools, a skilled CI professional can fill by deduction
any gaps in information already gathered. Promoting CI as a discipline bound by
a strict code of ethics and
practiced by trained professionals is the paramount goal of practitioners.
Research shows that companies with
well-established CI programs enjoy greater earnings per share than companies in
the same industry without CI programs.*
Executives
at many global companies, like Xerox, IBM, and Motorola, have already realized
the importance of CI and have developed their own operations. But small
businesses, like large corporations, must compete in the marketplace. It's just
as important for decision makers in small businesses to know what lies ahead as
for CEOs at Fortune 500 companies.
Robert
Flynn, the former CEO and chairman of NutraSweet, said in a keynote address
that CI was worth up to $50 million each year to his company. The demand for CI
professionals suggests that other CEOs agree: A recent study by SCIP finds that
salaries for CI professionals have increased 21% in the last two years, from an
average of $US57,000 in 1995 to an average of $US69,000 in 1997.
Source :
www.scip.com.au
Perhaps the most recent trends data pertaining to IT comes from my own GWS Projections Study (2001), and my recent work for the NSW Department of State and Regional Development. (2001). Both of these studies demonstrate that there are trends emerging that might prove the source of much future economic development.
The main focus of both these studies has been to identify those industry sectors which have the highest likelihood (60%+) of achieving both a 60%+ increase in Production (by $A value), and a 60% + increase in employment (60/60)in the period 1996-2021. In addition, a number of other sectors with reasonable prospects for growth (50+) became apparent during the course of the study.
In short, the Industry Sectors, which appear most likely to achieve 60/60 growth include:
· BioTechnology (Soft)
· Communications (including Telecommunications)
· Electronics
· Financial Services (primarily non-banking)
· Hospitality (Accommodation, Cafes & Restaurants).
Other sectors, which have been identified as having reasonable prospects for growth (50+), include:
· Advanced Manufacturing
· BioTechnology (Hard)
· Construction (non-Residential)
· Eco-Engineering
· Multi-Media (a broad, emerging industry and problematic definition)
· Research and Development
Which of these emerging industries are of most interest to you ?
In short, whatever you want it to be… but we can identify BioTech activities that may suit you.
Wells (1995), attempting to redress the "confusion" around definitions of bio-technology (which are "far too inclusive, and by definition inaccurate" p. 11), presents a taxonometric structure of eight bio-technology knowledge areas…
(http://scholar.lib.vt.edu/ejournals/JTE/v7n2/oriley.jte-v7n2.html)
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Wells: |
Brown, Kemp, Hall: |
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Biotechnology Knowledge Areas and
Subdivisions |
Biotechnology Content Organizers |
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FOUNDATIONS
IN BIOTECHNOLOGY |
NO
EQUIVALENT |
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Definition of
biotechnology |
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Historical
background |
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Relevant
terms |
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Career information |
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Social impact |
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ENVIRONMENT |
ENVIRONMENT |
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Bioremediation |
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Biological
controls |
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Biotreatment
systems |
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Biorestoration |
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Environmental
safety |
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AGRICULTURE |
AGRICULTURE |
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Tissue
culturing |
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Plant and
animal applications |
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Agrichemicals |
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Aquaculture |
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Food science |
FOOD & BEVERAGE PRODUCTION |
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BIOPROCESSING |
MANUFACTURING
ENERGY DEVELOPMENT |
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Fermentation |
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Bio-products |
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Microbial
applications |
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Separation and purification |
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techniques |
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Process
design: monitoring and |
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growth |
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GENETIC
ENGINEERING |
NO
EQUIVALENT |
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Probing
techniques |
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Genetic
engineering applications |
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Genetic code |
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Molecular bio
techniques |
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Analysis of
DNA |
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BIOCHEMISTRY |
NO
EQUIVALENT |
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Enzymology |
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Control and
regulation |
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Proteins |
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Methods of
analysis |
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Carbohydrates |
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MEDICINE |
MEDICINE
AND DRUGS |
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Molecular
medicine |
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Immunology |
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Genetic
therapeutics |
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Health care
technologies |
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Social impact |
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BIOETHICS |
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Principles of
ethics |
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Impacts of
using biotechnology |
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Potentials of
gene therapy |
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Patenting of
life |
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Forensics |
FORENSICS AND DIAGNOSTICS |
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Wells (1995).
Indeed, BioTech and IT are closely related. So, instead of leveraging our burgeoning Electronics sector in order to develop a Computer Industry, as has been the case in Silicon Valley, perhaps we should be using Electronics, along with our Universities and Hospitals, to leverage a BioTech industry.
(This industry should also include companies with an Eco Engineering perspective.)
Kind of study is designed to use Socio-Economic Data to highlight relative Advantage and Disadvantage. The data herein can be used to plan provision of courses, to assess the value of alternative entry modes, and to form the basis of government funding submissions.
In addition to the 32 Data Tables produced as a consequence of the Census, the Australian Bureau of Statistics also publishes an additional set of data highlighting areas of advantage and disadvantage. This additional data set is known as the Socio-Economic Indexes for Areas (SEIFA). It is SEIFA data that forms the basis of this work.
According to the ABS:
The Indexes of Relative Advantage are separated into urban and rural indexes
to reflect the major differences in socio-economic advantage for urban and
rural areas.
The urban index is based on areas in urban centres with a population of 1,000
and over. The rural index covers the rest of Australia.
Both indexes are general indicators of relative socio-economic well being.
They summarise variables relating to the economic resources of households
(eg high income), education (eg tertiary) and occupation (eg skilled).
(ABS 1993)
In order to recognise high or low scores, 95% of units have values within two standard deviations of the average (eg 800-1200) within the particular table. For this reason, comparisons of different geographical areas does not indicate an absolute value for advantage or disadvantage, although it is possible to determine which areas are more or less advantaged in relation to other areas. For example, if area A scored an Index value of 1200, and area B a value of 600, this indicates that A is more advantaged than B. It does not necessarily indicate, however, that A is twice as advantaged as B.
It will often be the case that an area that produces a high Index value for advantage will produce a low index value for disadvantage, and vice-versa. However, it will also be possible that one particular area could rate highly on both advantage and disadvantage Index value, indicating socio-economic extremes in the local population.
A wide range of Index values in a particular area makes interpretation simpler. Where there are households with similar characteristics, interpretation is more difficult.
An Eco
Urbia Prospectus is an attempt to redress imbalance by providing a personal,
social and statistical overview of a Region, and is also designed to act as a
resource for further research to be undertaken about the Region.It is designed
to incorporate other Regionally-focussed work that has been undertaken by the
proponent over a 20 year period, and to promote a holistic picture of what the
Region is like, and why it is like it is.
One of
the key features of such a Project is
the ability to integrate data,
anecdotes, experiences, personalities, and sources into a work that has real
meaning for the majority of stakeholders. To this end, I am promoting myself as
an integrationist.
SUMMARY
In many
ways then, Eco Urbia is a Project amalgamated from a number of other activities.
They have been amalgamated not simply for reasons of simplicity, but because
each offers real synergies with the others.
It stems
from a need to find out (and benchmark) what I know about the Region, but also
about what other know of the Region, and of the things that no-one yet knows
about the Region, and what has been known but forgotten.
Eco-Urbia
thus provides a unique blend of fact and anecdote, of the cultural and the
empirical, of the qualitative and the quantitative. And, although utilising techniques
from many different disciplines, such a sociology, anthropology and geography,
it will make these disciplines holistic and subservient to the task (s) at the
hand.
To help
ensure praxis, the meeting of the theory and the practice, the process involves
a series of mini-case studies to help maintain focus as the Research Project
develops. Case Study topics might include Sewerage Treatment Plant System,
Green Corridors and Regional Parks, Waste Dumps, Government-owned Lands and
Economic Development Zones.
Each of
these Case Studies serves to highlight the practice of Eco-Urbia in the Region.
The purpose here is to provide a constant supply of filters though which the
process can be viewed, to ensure its on-going legitimacy to the people and the
Region it is meant to serve.
.
Perhaps
one of the most crucial elements in the understanding Regions, Communities and
Organisations is the need to comprehend the historical and environmental
elements that have been the determining factors of development.
.
Yet, in a
so-called modern, western society such as Australia, the need to ponder these
matters is often overtaken by the need for survival. Increasing work stress,
including longer working hours, the struggle to pay for food, water and shelter,
and time away from loved ones makes a focus on self, except in the survival
context of the here and now, somewhat problematic. In reference to Maslow’s
Hierarchy of Needs (1954), the self of step 3 Social, step 4 Ego, and step 5
Self-fulfillment are subservient to the lower-level needs of step 1
Psychological and step 2 Safety (security). For each person, Maslow’s Hierarchy
summarises the collection of the historical and environmental factors that have
helped create self.
This
Research project, then, is an attempt at Benchmarking. At one level, it is a
benchmarking of people. At another level, though, I recognise and realise that
people do not exist in isolation.
Poet John
Donne stated that:
No man is an island, entire of
itself; every man is a piece of the continent,
a part of the main… no man hath
affliction enough that is not matured and
ripened by it…
(Donne (1623) Devotions Upon
Emergent Occasions Meditation XVII
Abrams
et.al. Vol 1, 1979:1108)
This
Benchmarking occurs in the context of Region.
In
summary, a Cultural Studies will study both the personal-spatial nexus, and the
development-ecological nexus in reference to both cultural and regional
development and identity.
Strategic Planning
Communities will have a more important role in planning and business will be more competitive in the future.
What is
required is:
Bibliography
Development Plans, Reports and Studies , such as:
County of
Cumberland Plan (1948)
Sydney
Regional Outline Plan (1968)
Macarthur
Growth Centre Plan (1973)
Sydney
Region Development Fund (1987)
Planning
Sydney’s Future (1988)
Sydney
Into its Third Century (1988)
Sydney’s
Future (1993)
Better
Places: Richer Communities (1994)
Better
Cities (1994)
Cities
for the 21st Century (1995)
Creating
Livable Cities (1995)
A
Framework for Growth and Change (1996)
Sydney
Residential Land Urban Development Program (1997)
Urban
Infrastructure Management Plan (1998),
Transport
Plans, Reports and Studies , such as
Towards
Better Bus Services in Western Sydney (1982)
Rail
Services in Western Sydney (1983)
Roads in
Western Sydney (1985)
Integrated
Transport Strategy for Greater Sydney (1993)
Integrated
Transport Strategy (1995)
Transport
and Industry in Greater Western Sydney (1996)
Shaping
Sydney’s Transport (1996)
Greater
Western Sydney Planning & Transport Review and Priority Study (1996)
Greater
Western Sydney Public Transport Strategy (1997)
Action
for Transport 2010 (1998)
Sydney
Ports: Front Door of the Nation (1998)
Western
Sydney Orbital: Phase 1 Design Proposal (1998)
Hoxton
Park-Parramatta-Baulkham Hills Public Transport Corridor (1998)
Sydney
Light Rail Study (1998)
Port
Botany Origon-Destination Study (1998),
Australia
Starts Here (1997)
Creative
Associations & Special Places (1998)
Economic
Development in Western Sydney (1985)
The High
Road or the Low Road (1997)
Sydney:
The View West (1987)
Sydney’s
Greater West Investment (1987)
Reviving
Regional Initiatives in Western Sydney (1988)
A Skills
Atlas of Western Sydney (1989)
Greater
Western Sydney Economic Development Statement (1992) Key Issues (1998)
Exporting
Manufacturing from Western Sydney (1992)
Investigating
Trends in Manufacturing Firms in Greater Western Sydney (1995)
Applicant Details
Mr
Tony Mossfield
Dip T., B Ed.,
Grad Dip Loc App Hist, M App Sci.,
MAURISA, MSCIP, MAMC
Research Fellow, Centre for Regional Research and Innovation (CRRI)
Research Associate, Regional Integrated Monitoring Centre (RIMC)
Systems Coordinator Regional Information, UWS
Tony Mossfield is a Social Ecologist and Educator who specialises in Regional
Development. With 10 years of experience in Regional Development in Greater
Western Sydney, he has recently completed consultancies for the World Health
Organisation, The Business Village, and the Western Sydney Regional
Organisation of Councils. He also provides on-going advice to the Western
Sydney Research Institute (WSRI),
Greater Western Sydney Economic Development Board, NSW Department of State and
Regional Development, and the Office of Western Sydney. He was appointed to the
position of Systems Coordinator Regional Information at the Development and
Information Management Service (DIMPS)
of the University of Western Sydney, Nepean in July 1997
He has advanced professional qualifications in Computer Networking, Database
Analysis, Mapinfo and Cdata and has 15 years teaching experience (High School,
TAFE and University ) in Communication.
Organisational Membership
Tony is a member of the
Australasian Urban & Regional Information Systems Association (AURISA) and the Society of
Competitive Intelligence Professionals (SCIP).
He is Chairman of Western Sydney Information and Research (WESTIR), a Director of Artswest Foundation, member of the Teamwest Regional
Priorities Group member of the Western Sydney Research Institute (WSRI) Spatial Information
Systems Committee, member of the South Creek Catchment Management Committee,
member of the Greater Western Sydney Economic Development Board IT and
Marketing Sub Committees, and a member of the Blacktown Employment and Economic
Development (BREED) group.
Contact Points
DIMPS AIRWAVES TECHNOLOGY
The
Univresity of Western Sydney PO
Box 5677
PO Box 10 SOUTH WINDSOR NSW 2756
KINGSWOOD
NSW 2747
02.4736.0068 0417.492.613
02.4736.0115 02.4575.3068
a.mossfield@uws.edu.au tony@airwavestechnology.au.com.
The University
of Western Sydney
The University of
Western Sydney (UWS) came into being with the University of Western Sydney Act
1988, which created a federated network of institutions. The University started
operations on I January 1989. UWS has been a key player in the provision of
information for commercial, educational and community purposes in Greater
Western Sydney (GWS) since this time.
UWS was created to
provide a solution to the underprovision of Tertiary Education opportunities
for people living in Greater Western Sydney. Since 1989, UWS has increased its
enrolments from 11,500 to 36,500 and has produced over 30,000 graduates. This
growth in student numbers and graduates has been paralleled by growth in
expertise and resources, and UWS now proudly wears the mantle of Australia's
premier Regional University.
UWS’s involvement in
research is crucial for two main reasons: it enhances the quality and depth of
education available to students, giving them access to information and
equipment at the forefront of their fields; and regional research can have
significant economic and social impact.
UWS has developed a
significant body of research and has a great potential for ongoing search work
and consultancy. This work at its best is referenced internationally and become
a major resource. The Development and Information Management Planning Service
and Eco Engineering Research Centre are evidence of this process.
In terms of research
performance UWS's performance is showing significant growth. In just 11 years,
UWS has grown to become the largest Regional University in Australia.
The University of
Western Sydney Nepean has both the expertise and systems in place to provide
efficient completion of this project
Airwaves Technology (ABN 55 295 024 293)
(www.airwavestechnology.au.com)
With over 10 Years experience in Regional Development, Airwaves Technology works with Businesses & Government in the areas of:
Clients come from the Government,
Business and Education Sectors.